"Hustling Your Way to a Business": Solo Companies and Creator Businesses Are Really Just Running a Market Stall

This is a book specifically about running a street stall, and I'd been putting off reading it for a while.

Last weekend, I heard ban总 share a few things, and that prompted me to finally sit down with it this week. Three hours later, I'd finished it — and it was well worth the time.

Solo companies, SaaS ventures, content creation businesses — all this so-called entrepreneurship — is really just running a market stall.

And running a stall means you have to actually show up. If you're just banking on passive income, where exactly are your customers supposed to come from?

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Author: Jason Zhu | Original post